1% For The Planet – 2012 Donation
At the beginning of 2012 Ourea Ltd - trading as Ourea Events - which owns the Dragon’s Back Race™, the Great Lakeland 3Day™ and Marmot Dark Mountains™ joined 1% For The Planet movement.
1% for the Planet inspires members of the business community to contribute 1% of sales to environmental groups around the world. 1% for the Planet state that, “It’s about businesses recognizing that industry and ecology are inherently connected. It’s about realizing the positive effects of connecting businesses, consumers and nonprofits through philanthropy. And it’s about understanding that the true cost of doing business can be mitigated by a simple pledge to the planet”. If you would like to find out more please visit the 1% for the Planet website.
As an event organiser we recognise that the mountains, which we love to run in are beautiful and wild places, and we want to keep them that way. We already take steps to minimise the effect our events have on the environment and improve their sustainability. However, it is inevitable that we will cause some impact and therefore we donate 1% of our total revenue to organisations at the forefront of protecting and preserving the mountains.
As most of our activity was in Wales during 2012 with the 20th Anniversary Dragon’s Back Race™ we have made our 2012 donation to the National Trust’s Snowdonia appeal.
Amanda Pearson, a spokesperson for the National Trust said, “Thank you so much – we are delighted to receive your donation to Snowdonia and appreciate your support following the Dragon’s Back Race™”.