Job opportunity - Marketing Manager
We are recruiting a marketing manager to join our team on a full-time and permanent basis with a view to the successful candidate starting with us in the Autumn of 2023.
EQUAL OPPORTUNITIES
Selection of staff is made on a competitive basis. We are committed to promoting diversity and the principle of equal employment opportunities for all our employees and encourage candidates to apply irrespective of religion or belief, ethnic or social background, gender, gender identity, disability, and all other protected characteristics.
ABOUT OUREA EVENTS
We’re the small (10-person) permanent staff who organise the UK’s most challenging off-road running events including the Montane Dragon’s Back Race®, Cape Wrath Ultra®, Salomon Skyline Scotland®, SCARPA Great Lakeland 3Day™, SILVA Northern Traverse™ and Kendal Mountain Festival 10K Trail Run. We work year-round, primarily from a rural office near Kendal, and our passion is the outdoors.
Help us deliver world-class event ©No Limits Photography
JOB DETAILS
Location: Kendal, Cumbria
Position type: Full-time 40hrs/week
Anticipated start date: Autumn 2023
Applications are open until: Monday 31st July 2023
Salary: £28,350 FTE
JOB DESCRIPTION
We are looking for a highly motivated individual who can lead the marketing of our portfolio of world-class events. The successful candidate will already be a marketing professional and is likely to have an intuitive understanding of our events because they are either a runner themselves, and/or have a background in event marketing. This role includes the full spectrum of marketing skills and will be best suited to an all-rounder with a strong digital emphasis in their experience. We need someone with a meticulous approach to planning and a natural attention to detail to master a complex marketing brief that has a laser focus on growing our entries.
This role is based in our Kendal office with ad hoc working from home possible. This role will also require a commitment from the candidate to attend our events in person. Additional and adjusted responsibilities to those listed should be expected in keeping with an ever-evolving small business. The successful candidate would also be entitled to the company pension scheme, TOIL payments for any days worked on events, and the company bonus scheme. There is a generous annual leave allowance.
ROLES AND RESPONSIBILITIES
Day-to-Day Office Role
Our Marketing Manager is the lead person in the business planning, coordinating, and implementing all the marketing and communications for each event. This role includes:
Responsible for producing and implementing the overarching strategic marketing and communications plan for the business, including budget responsibility.
Leading digital advertising campaigns and social media communication in partnership with a digital agency.
Part of the business Management Team supporting the general commercial and strategic direction of Ourea Events.
Line management of the marketing team.
Champion of the brand identities and guidelines for Ourea Events and our portfolio of events.
Management of all external agencies supporting the marketing function including creative, design, advertising, and PR.
Oversight of all branding, logo, and design implementation across all aspects of the business including digital, merchandising, and event collateral.
Providing leadership in the use of CRM to optimize our customer communications through platforms such as Mailchimp and HubSpot.
Supporting the relationships with our event sponsors and partner brands.
Recruiting and managing filming and photography freelance contractors.
Working with our network of freelance graphic designers to produce sponsorship decks, annual reports, sustainability reports etc.
Conducting post-event surveys and seeking customer insights that support the ethos of reflection and evolution in our event propositions.
Coordinating with the Operations Team to ensure that our site and operational plans support the vision of the event, our sponsors and branding expectations and of course, the participants' expectations.
Event Delivery Role
Our Marketing Manager is responsible for the marketing and communications objectives during each event. This role includes:
Briefing and management of all media personnel at each event such as freelance journalists, photographers, filmmakers and third-party media organizations.
Editorial responsibility and coordination of all the event communications including blogs, social media updates, press releases and films.
Coordinating with our sponsors and partner brands to ensure that communications, activations and other such activities to support our obligations with sponsors are met.
Ensuring that event and sponsor branding (uniforms, banners, scrim, flags etc.) is displayed correctly.
Supporting the social media content creation, journalistic reportage and communications at each event, including writing and publishing content.
Championing the participant experience at each event through close collaboration with the Operations Team and a focus on key moments such as finisher photos, prize ceremonies etc.
CANDIDATE REQUIREMENTS
Mandatory
Minimum of five years of marketing experience.
Intuitive understanding of our events because of a personal background of participating in trail, mountain, fell and/or orienteering events.
Fluent in written and spoken English.
Full UK Driving Licence and willingness to drive various event vehicles.
Comfortable working outdoors in all weather and camping at events.
Desirable
We recognise that no one candidate is likely to have all the desirable experience outlined below, and therefore we’ll take an open-minded view about the skills and experience of all candidates and how they relate to this role.
A higher education qualification in marketing.
Proficiency with Microsoft 365 (Outlook, Word, Excel, PowerPoint, OneNote, Teams).
Proficiency with Apple computers and operating systems.
Proficiency with Mailchimp email marketing platform.
Proficiency with Squarespace website content management system.
Proficiency with HubSpot customer relationship management platform.
Proficiency with Affinity Designer and Publisher.
Proficiency with META Business Suite
Experience in digital advertising on Facebook, Twitter, Instagram and YouTube.
Language skills
CANDIDATE APPLICATIONS
Questions. Informal questions are also welcome via the email address below.
Applications. Applications are accepted by email with a covering letter showing your suitability for the role and how you meet the job description, and a CV to [email protected]
Interviews. Interviews will be held in person at our Kendal office on 16th, 17th and 18th August 2023. An outline of the interview questions will be sent out in advance, along with a short task to prepare.
Autumn Events and Start Date. We will require the successful candidate to visit us at the Montane Dragon’s Back Race® (4th to 9th of September) and/or Salomon Skyline Scotland® (16th and 17th September) so that they have a sense of our events prior to starting their role in the Autumn of 2023.