I believe that marketing should be holistic: the beating heart of a successful, modern business. My vision of effective marketing involves thorough market research and analysis that identifies strategic opportunities; managing the product lifecycle to meet these opportunities and the demands of the customer; then delivering stunning, original and quality promotion that joins together trade and consumer demand.
However, business tools aside, the most significant contribution I am often able to provide clients, is an intuitive insight into product or campaign strengths and weaknesses from a retail, wholesale and consumer perspective.
I have organised and presented a number of international sales conferences on behalf of clients. By understanding a client’s market position in context to its competitors, I have been able to communicate product launches, with confident and persuasive presentations that have directly driven sales.
As the former owner of a multi-award winning outdoor business, I understand exactly what it takes to ‘cut through’ and I have consistently provided clients with a high quality service.