Progressing towards goal 1 of the Outdoor Friendly Pledge
We love the mountains in which we run, climb and walk. These mountain landscapes form a key part of the global natural environment, yet they are threatened by the climate and ecological emergency unfolding in front of us. We are living through a climate and ecological emergency and we all have a responsibility to do what we can to reduce our impact on the environment.
“The greatest threat to our planet is the belief that someone else will save it."
As event organisers, our business model depends on people travelling to our events and participating in leisure activities in remote places. These are the kinds of unnecessary-but-extremely-fulfilling activities we enjoy too, and they have undeniable physical and mental health benefits. However, these activities come at an environmental cost and it is our collective responsibility to be as environmentally sustainable as possible.
Skyline Scotland® 2019 - An example of the amazing mountain landscapes that we wish to help protect, conserve and repair ©No Limits Photography
A key part of our sustainability strategy is to take the Outdoor Friendly Pledge. The goal of this pledge is to identify, focus-on and reduce the pollution and greenhouse gas generating components of event organisation. To share good practice and advocate for a more sustainable outdoor event industry so that the amazing mountain landscape that we practice our sport in is protected, conserved and repaired.
The Outdoor Friendly Pledge has been developed by Kilian Jornet and is targeted at mountain running events and therefore has very specific relevance to Ourea Events.
In the UK some of the leading outdoor festival organisers have also grouped together to create the Vision:2025 pledge. Vision:2025 has the headline goal of reducing annual outdoor festival related greenhouse gas emissions by 50% by 2025 in the UK. Measuring waste, sharing good practice, a ruthless focus on waste reduction and shifting power generation to renewable sources form the core of the Vision:2025 pledge. We are delighted to also commit to these goals.
We believe that it is incumbent upon us to recognise, quantify, reduce and mitigate the environmental impact of our events, so that we can continue to deliver them for many years to come. We have consulted a carbon accounting expert and our goal is to make Ourea Events carbon neutral with immediate effect i.e. by the end of 2020. We believe this is the only morally defensible way to run a business in the 21st century.
We are making a commitment to be carbon neutral through a program of reducing, re-using, recycling, and as last resort, offsetting. We expect much of our carbon neutral goal to be achieved through offsetting in 2021, but each year we will focus on shifting the balance so that we achieve more by reducing emissions associated with each event.
Since 2011 Ourea Events has been a member of 1% For The Planet. This means that each year we donate 1% of our entire turnover to support organisations involvement in protecting the environment such as Fix the Fells, and the John Muir Trust.
We will do our part by changing and adapting how we organise and deliver our events, but we are now asking you to do your part by accepting and embracing these changes.
What we already do:
- Account for the carbon footprint of the entire business.
- Donate 1% of our entire turnover to organisations involved in environmental protection through our 1% For The Planet membership.
- Commit to the Outdoor Friendly and Vision:2025 Pledges.
What we are pledging to do:
- To be carbon neutral by the end of 2020.
- To measure our progress against these sustainability goals and publish a transparent annual sustainability report from 2020 onwards.
- Have a dedicated member of the team responsible for sustainability.
- Communicating to our participants about our sustainability strategy to encourage positive change.